LATITUDES & ATTITUDES MAGAZINE & TELEVISION

ARon from Rescue Tape gives a great demonstration on how the video
afrom AT THE BOAT SHOW VIDEO will improve a web sites performance instantly.

A. VIDEO POWER ON THE WEB

1. In person
SALES ARE EASY
Ron is a dynamic salesman and quickly educates the viewer on the features and benefits of using rescue tape.

2. On a static web site
SALES BECOME DIFFICULT
The scenario that is discussed above becomes difficult. The enthusiasm, the actual demonstration and the simplicity of use are lost to a series of images and text descriptions that would lead to a shopping cart.

3. Introduce Video
AND THE CYCLE REVERTS BACK TO #1
Ron introduces the video, which is both a sales and educational tool, bringing the boat show demonstration to the viewers computer, easily moving to the sales to the shopping cart.

.Windows Media Player:
Click and see Ron's streaming video sales presentation now.

Apple QuickTime: Click to run in QuickTime

4. Customer Benefits
ARE TREMENDOUS FOR YOU
a. The video opens his imagination for the product

b. Testimonial sponsorship of Bob Bitchin is included

c. Enhances his perception and knowledge of your company

d. The video has created a "dock salesman" for you

B. VIDEO POWER ON THE STREET


1. DVD PRESENTATION
Whenever the opportunity arises to make a presentation of your company to a dealer, customer or banker -- enclose a DVD.

The DVD is an excellent branding tool that will instantly increase the perception and self assurance of your customer due to your professionalism.

2. EVENTS
Using a big screen TVs or computer screens large computer screens during events with the DVD showing in the background creates a "pause stop & think" for those buyers that are there to weed out the junk from the real products.

Stand out, show off, and have product in front of all on TV! The DVD is continuous looping and can even have a "CNN" type crawler built in.

C. QUICK NOTES

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NOTES:
The actual Rescue Tape presentation without the introduction is 1:41m long. The standard length is 1:30 to 2:00m, however if a longer length is required that can always be arranged.